The United Kingdom might now have the safest roads in the European Union but the number of people dying or being injured on our roads is still too high.
In 2011 there has already been nine road traffic collision fatalities across Cleveland. This is an increase of 450% from 2010.
Road traffic collisions are preventable, as many of them are caused by people driving:
- too fast or overtaking dangerously
- whilst using a mobile
- under the influence of alcohol/drugs
- whilst tired
- without using a seatbelt
All drivers should put safety first and make Brake’s Pledge2DriveSafely
Cleveland Fire Brigade is a member of the Cleveland Road Safety Partnership and works with agencies across Cleveland to educate our communities to make our roads safer. We also support Road Safety Week, the theme for 2011 is ‘Too young to die’. Find out more here.
As part of our educational work we have developed and present a muti-agency road traffic initiative called Learn and Live aimed at young drivers between the ages of 17 and 25, who are responsible for the highest volume or road traffic collisions. Find out about Learn & Live.
For more road safety advice, click the THINK! logo to access the Governments’ road safety campaign website.
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Please view the road safety campaign videos below. Please note that some of the content may be upsetting.
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