Shoppers targeted in fire safety campaign

Your Kitchen Can KillCleveland Fire Brigade is joining forces with Sainsbury’s this week to help get across key fire safety messages to shoppers.

Firefighters will be attending stores in Middlesbrough, Stockton, Hartlepool, Yarm, Saltburn and Guisborough until Saturday 18 October as part of Sainsbury’s national Fire Safety Week.

As well as giving out advice and leaflets, firefighters will be encouraging residents to have a free Fire Home safety Visit which involves visiting people’s homes at their convenience to offer advice and fit free smoke alarms if needed.

Phil Lancaster, Director of Community Protection with Cleveland Fire Brigade, said: “We’re delighted to be working together with Sainsbury’s to help get across key safety messages to the people of Cleveland.

“Engaging with residents and people who run businesses in a community setting like this is a vital part of our ongoing preventative work to reduce fire-related incidents and keep people safe.

“We’ll be taking the opportunity to remind shoppers how they can prevent fires and save lives. For example, now that autumn has arrived more people will be using tumble dryers to dry their clothes, but if they are not cleaned and maintained properly, excess fluff or lint can build up over time and cause a fire.”

Jodie Tate, Regional Operations Manager for Sainsbury’s, said:It’s really important that we act as a responsible retailer and make sure that our customers understand fire safety. That’s why we’re delighted to be partnering with Cleveland Fire Brigade and we look forward to building our partnership for the future”

Recent statistics show that over a third of accidental house fires in Cleveland are electrical-related so firefighters will be looking to get across key safety messages to prevent unnecessary fires.

Mr Lancaster added: “Faulty wiring was responsible for most electrical-related fires in the last year so we urge residents to pay particular attention to the advice and support available to help people stay safe in their home.”

If you notice any of the warning signs below, ask a qualified electrician to check your wiring:

  • hot plugs and sockets.
  • fuses that blow for no obvious reason.
  • lights that flicker.
  • brown scorch marks on sockets, plugs and fuse boxes.