Students urged to tune in to road safety

Brake branded up poster.inddCleveland Fire Brigade will be taking to the road next week to help get across key road safety messages, particularly to young drivers.

Firefighters will be visiting colleges across the Cleveland area to show students their hard-hitting ‘Learn and Live’ road safety presentation as part of road safety charity Brake’s National Road Safety Week (18-24 November).

The roadshows will be targeting young and often inexperienced drivers and other road users who are statistically in a high risk category to fall victim of a road traffic collision and serious injury. So far this year 9 people have lost their lives as a result of collisions on Cleveland roads across.

The theme for this year’s national campaign is ‘Tune in to road safety’ which is designed to encourage motorists, cyclists and pedestrians to stay focussed and not be distracted.

The Brigade will be working closely with Cleveland Police, the North East Ambulance Service and Council Road Safety Teams, demonstrating that road crashes are sudden, violent events that rip families apart by ending lives too soon or cause life-changing injuries, leading to terrible suffering.

Les Jones, Head of Community Safety with Cleveland Fire Brigade, said: “Driver distraction is a major cause of death and serious injury on our roads. Driving is the most dangerous thing that most of us do on a daily basis and requires your full attention.

“We’ll be particularly appealing to young drivers to tune in to road safety by turning off their phones while driving and never attempt to multi-task at the wheel. However, the campaign is not just about targeting motorists; cyclists, joggers and pedestrians also need to concentrate fully to avoid placing themselves and others in danger.”

The Learn and Live shows are to be held at:

  • Monday 18 November, 10am to 4pm at Hartlepool FE College
  • Tuesday 19 November, 11am to 3pm at Redcar & Cleveland College
  • Wednesday 20 November, 10am to 4pm at Stockton Riverside College
  • Thursday 21 November, 10am to 4pm at Middlesbrough College
  • Friday 22 November, 10am to 4pm at Middlesbrough College

Since the Learn and Live initiative was launched in 2005, the Brigade has reached out to over 65,000 young people throughout Cleveland.