Learn & Live

Our biggest priority is keeping the people of Cleveland safe from injury or harm as a result of fire and road traffic accidents or other major emergencies.

Learn & Live is one of our highest profile and hardest hitting campaigns and is aimed at achieving that priority.

The campaign now consists of several separate, but related initiatives:

Learn & Live Road Safety
Learn & Live Home Safety
Learn & Live Work Place Safety
Drugs and Alcohol Awareness

Learn & Live – Road Safety

Designed for young drivers it was launched at the King’s Academy on 13 May 2005.

Although it was originally targeted at drivers between the ages of 17 and 25, it is now also shown to young people between the ages of 11-16 years to instil the safe driving message years before they start to drive.

This presentation was developed by Jimmy Ruse, who is currently a Station Manager at the Brigade. It is delivered with our partners Cleveland Police, the North East Ambulance Service and Local Authorities. It also features voluntary work from two pioneering members of the public, Jan Woodward and George Galli-Atkinson who both lost daughters in road traffic accidents.

Through this activity we have seen fatalities on the roads of Cleveland fall from 30 a year to 13 a year in just five years. View more information about road safety.

Learn & Live – Home Safety

This hard hitting presentation format is used to tackle accidental dwelling fire injuries and fatalities in the home.

Like Learn and Live Road Safety it uses graphic images, emotive video content and harrowing audio content from actual fire calls to the Brigade Control Room to get the safety message across. It launched on 1st of August 2008 to support the prevention work of the Brigade and to drive home the dangers of house fires to members of the public.

It is supported by Lynne Ford who lost her son in a chip pan fire and who has like George Galli-Atkinson and Jan Woodward, campaigned tirelessly with the Brigade under the Learn and Live banner. So far it has been delivered to over 11,000 people.

Learn & Live – Workplace Safety

Workplace Safety launched on 8 September 2010 and has seen by over 1000 people at their places of work. The fire brigade approach to workplace safety has been welcomed by companies and organisations such as Sabic, Amec, NACRO and Redcar and Cleveland College.