Learn and Live is the road safety presentation designed by Cleveland Fire Brigade to reach the vulnerable drivers in our region with a short, sharp, and shocking message. Fire Brigades throughout the country have realised its life saving potential and many now use it as their primary tool in the fight to reduce deaths on our roads. The presentation which lasts just under thirty minutes enables us to demonstrate the reality of irresponsible driving from the safety of your workplace at no cost to your organisation
We use shocking film footage backed up with startling statistics. This is delivered by a Fire-fighter who, using the experiences they have been exposed to when attending road traffic collisions can connect with your workforce in a new and innovative way. In the last 12 months Coulby Newham, Stockton and Hartlepool Fire Stations have delivered the presentation to over 9000 young people in the region and along with our other Road Safety Partners have seen a drop in the number or deaths on Cleveland's roads from 33 in 2003 down to 6 in the last 8 months.
Drivers at work are the second highest risk group after young people and are involved in 20 road deaths, and as many as 250 serious injury road accidents in the UK every week.
As an employer, manager or supervisor you have a legal responsibility to ensure the health and safety of all employees while they are at work. Health and safety law applies to on-the-road work activities as it does to all work activities and we can deliver the education your company needs.
The presentation can be delivered at your work place at a time suitable for your company.
The shows, although hard hitting are not meant to upset people. The aim is to educate those most at risk of the dangers they face when driving at, to or from work. The message is we would rather meet you in the workplace than in the road.
Finally we would like to quote Inspector Eric Robinson, Head of Cleveland Road Policing Unit and Chair of Cleveland Casualty Reduction Group who has taken part in the Road shows and has been so supportive in delivering the Road Safety Message.
"Having witnessed the 'Learn & Live' initiative first hand, I found it to be innovative, thought provoking, extremely realistic and totally focussed on reducing casualties. I fully support its aims and commend Cleveland Fire Brigade for its efforts to reduce road casualties, particularly amongst young people"
For further information on how you can deliver Learn and Live in your organisation contact Cleveland Fire Brigade on 01429 872311 and ask for Jimmy Ruse, Steve Walton or Steve Brodie.
