Cleveland Fire Brigade urges road users to be safe

Firefighters demonstrating an extrication

Students from across Cleveland will be attending Cleveland Fire Brigade’s hard hitting ‘Learn and Live’ road safety show as part of road safety charity Brake’s National Road Safety Week (19-25 November).

The road shows will be targeting young and often inexperienced drivers and other road users who are statistically in a high risk category to fall victim of a road traffic collision and serious injury. So far this year nine people have lost their lives as a result of collisions on the roads across this area.

The Brigade in conjunction with Cleveland Police, the North East Ambulance Service and Local Authority Road Safety Partnership will be demonstrating that road crashes are sudden, violent events that rip families apart by ending lives too soon or cause life-changing injuries, leading to terrible suffering.

Many of those affected are young – road crashes are the biggest killer of young people – and these casualties send shock waves through families and communities. The presentation includes graphic images and video and speakers tell their real life stories of how they have been affected by road accidents.

The main message the Brigade want to convey is that road traffic collisions are preventable, as many of them are caused by people driving:

  • too fast or overtaking dangerously
  • whilst using a mobile
  • under the influence of alcohol/drugs
  • whilst tired
  • without using a seatbelt

Phil Lancaster, Director of Community Safety said:  “Since commencing our Learn and Live programme in 2005, over 61,000 young people have experienced the ‘impact education’ presentation.

“During that period, road deaths in Cleveland have fallen however they are still at an unacceptable level. The Brigade will continue to have a zero tolerance approach to people dying on our roads. The fact that we have already seen 9 deaths so far this year shows we cannot afford to be complacent or to relax our efforts.”

The Learn and Live shows are to be held at:

  • Stockton Riverside College – 14th November
  • Hartlepool College of Further Education –19th November
  • Middlesbrough College – 20th and 21st November
  • Redcar & Cleveland College – 22nd November
  • McMillan College, Middlesbrough – 23rd November