Cleveland Fire Brigade urges road users to be safe

Road Safety Week is taking place this year between 21st to 27th of November and Cleveland Fire Brigade is spreading the message to help keep our roads safe. So far this year, nine people have lost their lives as a result of collisions on the roads across our area.

Cleveland Fire Brigade is working alongside the road safety charity ‘Brake’ to raise awareness of the dangers on our roads. Road Safety Week is a Brake initiative and the 2011 theme is ‘Too young to die’.

Throughout the week students across the area will be viewing the Brigade’s hard hitting ‘Learn and Live’ show, which is ran in conjunction with Cleveland Police, the North East Ambulance Service and local authority road traffic partnerships. The presentation shows graphic images and videos and guest speakers tell their real life stories of how they have been affected by road accidents.

The Brigade is aiming to raise awareness of the fact that road crashes are sudden, violent events that rip families apart by ending lives too soon or cause life-changing injuries, leading to terrible suffering. Many of those affected are young – road crashes are the biggest killer of young people – and these casualties send shock waves through families and communities. Cleveland Fire Brigade and Brake are appealing for young people to look out for themselves and their friends as drivers and passengers, and speak out against dangerous behaviour.

The main message the Brigade want to convey is that road traffic collisions are preventable, as many of them are caused by people driving:

  • too fast or overtaking dangerously
  • whilst using a mobile
  • under the influence of alcohol/drugs
  • whilst tired
  • without using a seatbelt

The Brigade is appealing to all drivers to always put safety first and make Brake’s Pledge2DriveSafely.

Group Manager Steve Walton, Lead Officer for Road Traffic Collision Reduction, said:  “Since commencing our Learn and Live programme in 2005, over 54,000 young people have experienced the ‘impact education’ presentation. During that period, road deaths in Cleveland have fallen from 30 in 2005 to only two in 2010. However, two is still two too many and we will continue to have a zero tolerance to people dying. The fact that we have already seen nine deaths this year shows we cannot afford to be complacent or to relax our efforts.”

To find out more about road safety and this campaign click here or follow us on Facebook or Twitter.

The Learn and Live shows are to be held at:  

  • Hartlepool College of Further Education – 21st and 22nd November
  • Stockton Riverside College – 23rd November
  • Middlesbrough College – 24th and 25th November
  • Redcar & Cleveland College – 28th November